Too Many Leads, Too Few Jobs?
Stop Chasing Leads That Don’t Convert
Contractors are spending more than ever on leads—yet many still struggle to hit sales targets. The problem isn’t just the cost. It’s how few leads actually get issued to sales—and how many never convert. This free guide explores a smarter way to drive growth: by improving GSLI (Gross Sales per Lead Issued) through better lead screening, verification, and intent tracking.
Contractors Are Spending More Than Ever—And Closing Less
Most contractors are stuck in a loop: rising costs, low conversions, and platforms that overpromise and underdeliver. The result? Bloated ad spend and burned-out sales teams.
Here’s what’s happening in the industry:
- Lead costs have surged 35% in 3 years—but close rates haven’t
- Homeowners are browsing, not buying—low intent is dragging down sales
- Few contractors track GSLI or NSLI—so they can’t tell what’s working
- High performers are shifting from volume to quality-focused strategies
What Smart Contractors Are Doing Instead
Prioritize Intent, Not Just Volume
Look for lead sources that verify contact info and behavior—like quote requests or time on page—not just form fills.
Track the Right Metrics
Measure success using Gross and Net Sales from Lead Investment (GSLI & NSLI), not just cost per lead.
Test Alternative Lead Sources
Don’t rely solely on big platforms. Niche providers can offer exclusive, better-qualified prospects.
Want to see real data and proven strategies?
We’ve put together a white paper breaking it all down—metrics, case studies, and the playbook used by contractors turning leads into actual revenue.